We recently had the opportunity to work on a new logo for Team Munoz, the team behind UFC Middleweight Mark Munoz. It was a challenge that we gladly took head on. The feedback has been overwhelmingly positive so far, and we thought we’d share how we were able to come up with a new mark for the team behind “The Filipino Wrecking Machine”.
Creating our first MMA-themed logo was a challenge since we had just run out of skulls, chains, and batwings. What we did have however, is a fighter who already had a strong following and one of the more memorable nicknames around. It was apparent that we had to incorporate a number of items to help represent Mark’s Filipino heritage and the warrior spirit that embodies most of today’s MMA fighters.
Incorporating the sun was a no-brainer. Adding the coat of arms tied in two things–the fighting spirit and Mark’s heritage.
Working in the letter “M” proved to be a little bit more difficult until we started playing around with the sharpness of the angle the middle point creates. Once we formed the “M” out of the coat of arms shape, the logo really started to come together. Check out the studies below, overlaid with the final logo.
Here is the final “glossy” version along with a two-tone version with type and a couple of digital mock-ups for t-shirt designs.
All in all, I think we were able to successfully design a logo that was aggressive but not screaming in your face and just has enough edge to ground and pound you to submission.
You might also want to check out:
- Anatomy Of A Website Homepage: Goapele.com
- PORTFOLIO: Mark Munoz Website
- PORTFOLIO: Reign Training Center Website