Starbucks Rolls Out New Identity During Its 40th Anniversary

By March 8, 2011 Branding No Comments

More exciting branding news this week as Starbucks unveiled their new identity on the day of their 40th anniversary. As always, Brand New has the inside scoop on the roll out:

Today marks the 40th anniversary of Starbucks. It’s also the day when the new “STARBUCKS”-less Starbucks logo and identity go into effect and we have some nice photographs of the new cups, cup holders, and shopping bags right here. As part of the anniversary, Starbucks is also introducing a new coffee blend, called Tribute, and a new range of sweet snacks called Starbucks Petites.

Check out the pretty new cups below.



Starbucks Rolls Out New Identity


Starbucks Rolls Out New Identity


Starbucks Rolls Out New Identity


Starbucks Rolls Out New Identity


Below is the video that is currently playing in their homepage that discusses the new coffee blend, called Tribute, and a new range of sweet snacks called Starbucks Petites.



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