Category Archives: Branding
Imagine driving down the freeway and seeing a real-life loop track on an oncoming overpass- well imagine no more.
Flipping through the Netflix choices last week and noticed that Art & Copy was finally available for streaming and jumped on…
We recently had the opportunity to work on a new logo for Team Munoz, the team behind UFC Middleweight Mark Munoz. It was a challenge that we gladly took head on. The feedback has been overwhelmingly positive so far, and we thought we’d share how we were able to come up with a new mark for the team behind “The Filipino Wrecking Machine”.
After its release in December 2008, Google Chrome has quickly risen to be the one of the favorite browsers around. The new logo loses its 3D rendering and opts for the more sophisticated 2D version thus ending the original logo’s comparisons to Simon and a PokeBall. The shading/lighting feels a little off, but at least it doesn’t look like a Brazilian Tron soccer ball.
More exciting branding news this week as Starbucks unveiled their new identity on the day of their 40th anniversary. As always, Brand New has the inside scoop on the roll out:
Stop me if you’ve heard this before–an iconic retailer suffering through a staggering sales opts for a rebranding to help…
Comcast is apparently out to trim the fat out of its shiny new toy as NBC Universal dropped its iconic…
